ResourcesEssay · 7 min read

You Got the Results. Now What?

The rise of DIY health data and the missing piece no app can replace

By Barry Breaux, MD

If you've spent any time on Instagram or in a group text with other Millennials, Gen Z, or Gen X-ers, you've probably seen it: a friend's biological age score, a screenshot of 100+ biomarkers, a full-body MRI report with dozens of organs highlighted in green. Direct-to-consumer health testing has exploded, and for good reason. After years of rushed annual physicals and "everything looks normal" messages, people finally have a way to see what's actually happening inside their bodies without waiting for something to go wrong first.

Function Health built a membership around running 100+ biomarkers through Quest and pairing them with a follow-up panel six months later. Superpower does something similar for less, betting that broad access to lab data plus an app is what people want. Mito Health uses AI to read your bloodwork alongside your family history and lifestyle, then routes it to a licensed doctor for review. Longer-established names like InsideTracker have been doing versions of this for years, generating "InnerAge" scores and personalized supplement or lifestyle recommendations from a blood draw.

Imaging has followed the same trajectory. Ezra (now with Function Health), Prenuvo, and Neko Health all offer whole-body MRI scans aimed at healthy people who want to catch cancer or other disease early, before symptoms appear, with no referral required. Prenuvo now sells annual imaging memberships running from roughly $1,200 to nearly $5,000 a year; Function Health's 2025 acquisition of Ezra signals that biomarker data and imaging are converging into a single, subscription-based wellness category. WHOOP, Oura, and Ultrahuman have added blood panels to their wearables. The message across all of it is consistent: you don't have to wait for a doctor to tell you something's wrong. You can go find out for yourself.

The part nobody put on the landing page

Here's what these platforms are genuinely good at: access. They've made it possible to get lab work and imaging that used to require a referral, a diagnosis, or a very persistent conversation with your doctor. That's a real and welcome shift.

But what happens next? None of them are built to tell you what to actually do with the information, over time, in the context of your life. They can't or won't order, prescribe, strategize, or refer. They are built for scale, which means they aren't going to take that journey with you.

And I'm not knocking their approach. In the volume diagnostics business, scale happens through access to testing, not long-term management. But a growing body of reporting backs up the unintended consequences here. STAT News has documented doctors increasingly frustrated by patients arriving with stacks of self-ordered lab results and no idea what to do with them because the tests came with data, not judgment. Research on direct-to-consumer genetic testing has found that fewer than a third of people who get concerning results actually act on them, largely because they were handed a risk percentage with no next step attached.

Radiology groups have raised similar concerns about whole-body MRI: scan enough organs in enough healthy people and you will find things — cysts, nodules, ambiguous shadows — that are statistically almost always harmless but that nobody has the full picture to interpret confidently. Without someone who knows your history to weigh in, an incidental finding can spiral into weeks of follow-up scans, specialist visits, and anxiety over something that was never going to hurt you. Physicians are increasingly describing this as a "diagnostic cascade," and it's one of the more overlooked costs of testing without a relationship to interpret the results.

This is the gap. Not a lack of data. A lack of someone who knows you well enough to put that data in context, tell you what actually matters, and stay with you as your numbers and your life change year over year.

What proactive health actually requires

If you're in your 40s or 50s, you're probably not looking for more raw information. You're managing a career, kids, aging parents, a body that doesn't recover the way it used to, and a nagging sense that you should be doing more before something forces your hand. You don't need another dashboard. You need someone in your corner who can look at your labs, your scan, your sleep, your stress, your family history, and your actual goals, and empower you with the trust and confidence in what to do next.

That's the piece direct-to-consumer testing was never designed to provide, and it's the foundation of how I practice medicine at Breaux Medical.

I don't just run panels and hand you a PDF. I build an ongoing relationship with you, so when your results come in, I already know your history, your risk factors, and what "normal for you" looks like. That context is what turns a number on a page into a plan you can run. It's the difference between seeing an elevated marker and panicking, versus seeing it, understanding why it's there, and having a clear plan with someone who will check back in three months to see how it's trending.

Relational care also means I'm the one connecting the dots between the biomarker panel, the imaging report, the wearable data, and the symptoms you mentioned almost in passing. No app can hold all of that together the way a physician who knows you can. And when something does need further workup, you're not left to figure out the next step alone. You have a doctor already in the loop.

Where to start

You don't need to choose between direct-to-consumer testing and personalized medical care; they can work well together. If you've already run a panel or booked a scan, bring me the results in a baseline assessment. If you haven't and don't know where to begin, that's exactly the conversation we should have first.

Being proactive about your health shouldn't mean becoming your own doctor. It should mean having a real one who's paying attention.

"Book a call and try me."

To the joy of living proactively,

Barry